Recently, I asked fifth graders in a language immersion program to create an advertisement for their school. As part of this, I asked them to reflect upon their culminating experience, which was to do a research project about their own passions. Overwhelmingly, the students created ads that highlighted the opportunity they had to become bilingual: “Hey kids, Do you ever wish you could speak another language? Well, now you can!” They also enjoyed researching their own areas of interest: “Plus, you get to learn about whatever you want!” As we consider school reform, we should remember what motivates research and learning, indeed–our passions! And to communicate those passions and our learning, especially to better our transnational world, multilingualism is key.