A core implication of my research centers on reconsidering how families and parents are involved in their children’s education. On November 12, 2013, I gave a keynote address about these topics at the first Hook Center Performance Excellence Symposium, Framing Parents as Stakeholders: Informing, Involving, Investing. In this address, I spoke about the “roots” and complex goals of parent engagement programs, and encouraged school leaders to consider what they want to affect as they inform, involve, and invest in families.